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Wednesday, November 18 • 10:00am - 10:45am
P1: Design Evolution of an Open-source, Affordable Crop Optimization Technology

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Reinier van der Lee, an embedded developer and inventor of the Vinduino irrigation management system, shares deep insights into how iterative design works in the real-world on his journey to commercialize a product poised to disrupt the agricultural IT industry. He discusses the trade-offs and challenges in evolving his product architecture from what began as a hand-held soil moisture reader to a wireless version, the transition from Wi-Fi to LoRa, and the upgrade to an affordable commercial solution for agriculture irrigation management.

avatar for Reinier van der Lee

Reinier van der Lee

CEO, Vinduino LLC
Reinier van der Lee is an AgTech entrepreneur with one successful exit and a winegrower in Temecula, California.He is currently the CEO and founder of Vinduino. Vinduino builds the future of agriculture technology with award-winning technology that improves profitability by lowering... Read More →

Wednesday November 18, 2020 10:00am - 10:45am PST